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STUDIO DESIGN
Driven by the pace of Montreal’s creativity, this year’s edition of the Fashion and Design Festival launches its Studio Design concept, marking Montreal’s 5th anniversary as a Unesco City of Design. Studio Design is a circuit consisting of original participatory or contemplative design stations. Festivalgoers are invited to simply look or enter into an experience designed by some of Canada’s most imaginative creators.
Studio Design reappropriates homegrown design on behalf of Montrealers.
Studio 1:1
The “White Room” is an artefact, a portal into a world of technological chaos. This is a tool that attempts to raise public awareness to the increasing influence of technology in everyday life. The views of architects Kira Varvanina and Edward Lin are expressed in a container that houses the grids of old TV sets. The coldness of the space, its lack of animation mocks contemporary technological dependence and its unquestioned acceptance. The installation also questions our perception of an architectural environment as a space consisting of physical boundaries.
Atelier J Shoppe
L’atelier J
L'atelier J is a design studio based in Montréal.
www.latelierj.com
JJJJound
Founded in 2007, Jjjjound is a wordless blog that launched the new wave of moodboard-blogs. What started out as a personal moodboard blog has since become a global mainstay on the web, visited daily by designers, trendsetters and fans alike.
www.jjjjound.com
L’atelier J Shoppe
J-Shoppe offers consumable and collectible products. Founded in 2010 to complement Jjjjound.com, the online gallery shows and sells a selection of distinctive, well-crafted, and timeless designer fashions, office supplies, cycling equipment, leather accessories and more.
www.j-shoppe.com
BRUT DESIGN
Like nature, Brut Design adapts to its environment and creates decorative accessories using locally available materials and manufacturing waste. Quebec’s local fauna, flora and topography are at the core of Brut’s inspiration and its designs are a reflection of that imagery, carrying a regional imprint. Started five years ago, Brut Design seeks sustainability and community development by working with the local industry to produce its designs. Its goal is to reintroduce nature into the human landscape in order to minimize man’s industrial waste and reduce its toll on the environment.
Zïlon & Surface Jalouse
It's a playful encounter between urban art and design. On one hand, you have Zilon, the urban artist performing on the Montreal and international scene for nearly 30 years and, on the other, Surface Jalouse, designers of unique works and furnishings. The combination of their talents takes the form of inspiring installations showcasing furniture featuring the imprint of Zilon's works thanks to a printing technique developed by Surface Jalouse. The public will also be invited to contribute to the décor of an exterior space in order to make creative expression accessible to all.
Curious Montréal
CURIOUS Montréal seeks to bring together, promote and propel the talents of emerging artists and designers in every sector, through a web platform and events. Artists are invited to collaborate on the creation of unique pieces reflecting their considerable talents. CURIOUS Montréal wishes to break down barriers and create a community where talented artists and designers can share their knowledge according to their field of expertise and expand their networks.
PRODUCTION // PROMOTION // COMMUNICATION
Within the framework of the Montréal Fashion and Design Festival, CURIOUS Montréal will present an evolving and interactive space, structured according to the needs of the artists and their respective fields. Emerging artists and designers will have their own day in the sun, where they will adapt their area as they please, to demonstrate their know-how. Fashion, object, graphic or industrial designer, photographer or programmer? The CURIOUS Montréal zone holds surprises every day.
AQUAOVO
Noémie and Manuel Desrochers took on the challenge of coming up with an ecological solution to the problem of quality drinking water. Driven by an innovative spirit, they founded AQUAOVO, the Quebec company that developed the OVOPUR© filtration unit — the product of three years of R&D — combining aesthetics and respect for the environment.
This summer, in collaboration with Lacy Barry, the duo created an unusual and ecological “watering hole”, putting Aquaovo excellence at the service of festivalgoers, who will have the opportunity of refilling their reusable water bottles.
AQUAOVO: a celebration of water!
